After the rebuild, the website’s conversion rate increased from an average of 1.5% to 4%, representing a 60%+ improvement in conversion performance. The brand experienced higher checkout completion rates, stronger engagement with products, and improved recovery of lost sales — all achieved without increasing advertising spend. This project demonstrates how a full website rebuild combined with strategic CRO implementation can unlock immediate growth. By fixing structural issues, reducing friction, and guiding users clearly from landing to checkout, the same traffic was converted into significantly higher revenue.